Rapid advancements in technology have revolutionized filmmaking, leading to changes that directors must adapt to, according to Upendra. Fans have been highly excited by the latest poster for his anticipated directorial comeback, "UI," released on his birthday, September 18. Upendra emphasizes the importance of audience feedback, stating that their opinions are crucial. He highlights his aim to explore unique concepts in the upcoming film and encourages audiences to engage with the film by decoding it themselves. Cutting-edge technology has been utilized to enhance the immersive viewing experience.